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    How Google Dishes Out Content by Search Intent

    In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so chock-full of research that it sparked oodles of other content inspiration — from the basics of building an intent-based keyword list to setting up your own search intent […]

    7 Red Flags to Watch Out For When Auditing Your Link Profile

    From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you’re performing an audit on your backlink profile. In this […]

    How to Use Domain Authority 2.0 for SEO – Whiteboard Friday

    How to Use Domain Authority 2.0 for SEO – Whiteboard Friday Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week’s edition of Whiteboard Friday, we’re delighted to welcome Cyrus Shepard as he explains both what’s new with the new Domain Authority 2.0 […]

    Misuses of 4 Google Analytics Metrics Debunked

    In this post I’ll pull apart four of the most commonly used metrics in Google Analytics, how they are collected, and why they are so easily misinterpreted. Average Time on Page Average time on page should be a really useful metric, particularly if you’re interested in engagement with content that’s all on a single page. […]

    How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)

    The more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer’s best friend. With built-in tag templates, such as scroll depth and click tracking, GTM is a powerful tool to measure the engagement and success of your content.  If […]


    If you are a blogger, then you know that writing a blog post is a process. Rarely do we just sit down and start writing…things usually run more smoothly when there is a plan in place. ”Writing a blog post is a process that usually runs more smoothly when there is a plan in place. ” […]

    3 Common Mistakes WordPress Beginners Make

    In our last post — 4 WordPress for Beginners Tips— we highlighted some common challenges WordPress Beginners face. In this post, we discuss three common mistakes WordPress beginners (and many seasoned bloggers) make. In most cases these three things aren’t going to make or break your website but avoiding them will make it easier for you to […]

    Customize your WordPress theme the right way with Child Themes

    WordPress theme customization You’ve searched hour upon hour for the perfect WordPress theme. You find one that is very close if you could only change this or that. The problem is if you make changes directly to the theme files you won’t be able to update the theme without losing all your customizations. The solution […]

    Should I update WordPress themes?

    Last month WordPress 3.4 was released. Clients have been asking me if it is safe to update the core themes (Twenty Ten and Twenty Eleven) that are the default WordPress Themes. Here I’ll teach you what you need to know. Why Update the Twenty Ten or Twenty Eleven theme? Updating the core themes may add […]

    WordPress for Beginners | 4 Tips every new user needs to know

    WordPress for Beginners We really enjoy the reactions and their excitement when we solve their challenge. Here are the solutions to three four common but oh so frustrating issues encountered by WordPress beginners. TIP#1:  How do I get a single line instead of a full paragraph break in WordPress?!! Are you frustrated with the WordPress visual editor?  Every time you hit enter […]

    WordPress and WHMCS integration by i-Plugins