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Category: Seo
How Google Dishes Out Content by Search Intent

In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. It was so chock-full of research that it sparked oodles of other content inspiration — from the basics of building an intent-based keyword list to setting up your own search intent […]

7 Red Flags to Watch Out For When Auditing Your Link Profile

From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you’re performing an audit on your backlink profile. In this […]

Misuses of 4 Google Analytics Metrics Debunked

In this post I’ll pull apart four of the most commonly used metrics in Google Analytics, how they are collected, and why they are so easily misinterpreted. Average Time on Page Average time on page should be a really useful metric, particularly if you’re interested in engagement with content that’s all on a single page. […]

How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)

The more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer’s best friend. With built-in tag templates, such as scroll depth and click tracking, GTM is a powerful tool to measure the engagement and success of your content.  If […]

5 SEO PRINCIPLES I FOLLOWED TO BUILD A $60,000+/MONTH BLOG

This is a guest post from Ben Huber, one half of the brilliant team behind Dollar Sprout. He employed SEO for his blog to get 1,500,000 visitors in 8 Months, and here he shares 5 very actionable SEO tips for bloggers to get you on the right track!  SEARCH ENGINE OPTIMIZATION (SEO) CAN BE A DRY TOPIC. It can […]

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