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If you are a blogger, then you know that writing a blog post is a process. Rarely do we just sit down and start writing…things usually run more smoothly when there is a plan in place. ”Writing a blog post is a process that usually runs more smoothly when there is a plan in place. ”

We wrote this blog post to help with organizing content for crafting an effective blog post. There is checklist at the end that we hope will offer some help with keeping it all together.


1. Brainstorm.

First of all, write down your ideas for post topics. Pinpoint your subject and then think of as many things as possible that you could say about that subject.

For example, if you are a food blogger, perhaps you would write about Main Dishes, Desserts, Salads, etc. List as many items as you can think of in that particular category. If you are a Lifestyle Blogger, then your topics might be Family, Saving Money, Travel, etc. Broad topics are fine to begin with.

2. Keep your READER in mind.

Remember that you are writing for THEM. Choose a subject that your readers are interested in and give them value. Ultimately you are trying to help them solve a problem, to gain knowledge about a subject, or to give them help with a topic that they are struggling with.

As a blogger, it is not about YOU.

3. The next step is to come up with an attention-grabbing title.

Think about your topic and choose some words that will evoke some type of emotion. Your goal is to make readers
 WANT to read your post.

Try different titles and determine which one you think would make readers feel something. There is a little-known tool that is especially efficient for this. I call it mysecret weapon and it has helped immensely with coming up with interesting titles.

4. While you are crafting a title, take SEO and keywords into consideration.

If you are blogging on the Wordpress platform, then I highly recommend the Yoast SEO plugin. This plugin will make you choose keywords and will also give you the green light when you have mentioned them enough times in your post. All of this will help with Search Engine Optimization and having your post rank highly in Google.

5. Make an outline.

After deciding on your title and keywords, the next step is to make an outline of exactly what you are trying to get across to your reader. What is your goal? What do you want your reader to come away with?

Try to focus on a main point for your post and determine if you are giving them value in some way. If not, then figure out what you could do to accomplish this.

6. Write in Google Documents.

This allows your work to be shared on all devices: computer, iphone, ipad. That way you can work on it wherever you are since some of these are mobile devices.

7. Copy and paste.

When you have finished your post, copy and paste it into the Wordpress blog’s post window. Toggling between the “text” and “visual” windows gives you an idea as you go of what your post is shaping up to look like.

8. Formatting.

Formatting a blog post correctly is very important. Everything should be aligned to the left and paragraphs should be as concise as possible.

It is much easier to read a lot of little paragraphs with white space in between than it is to read one long paragraph.

9. Use a variety of headings.

Use your heading drop-down menu in your post window to select H2 headings as well as just “paragraph” headings for some parts of your post.

If you have the Yoast SEO plugin, it will prompt you to add these to your post to improve your SEO and ranking in Google.

10. Edit!

When you have finished writing your post, edit and edit again. Have someone who you trust and who you consider to be knowledgable in reading/writing to look over your post for critique and suggestions.

Don’t hit publish until you are absolutely sure that your post is the best that it can be.

11. Link to other posts.

If you have other blog posts already published that relate to this new blog post, link the new ones to the older ones to get people clicking around on your site.

This helps the reader to explore your blog and to get to know you a little better.

12. Content upgrades.

If you are interested in growing your email list (and you should be!), then include a content upgrade or a call to action to obtain email addresses of your readers.

13. Create images for your post.

I personally use PicMonkey and Canva. Make sure that the images are clear and that the lettering is concise and that everything is spelled correctly.

14. Publish it.

When you have proofread, checked, and checked again, hit PUBLISH. You did it!

But the work doesn’t end here. Now it’s time to PROMOTE your post. Just because you have published a post doesn’t mean anybody will see it. You have to let the world know that it exists. 

15. Create Social Media images.

Make sure that your images are the correct size for each social media platform. 

16. Schedule future social media.

Use your editorial calendar to schedule future social media. When you do this, be sure to tweet it today, then tweet it again and again in the days to follow. We use Coschedule and have been very pleased with the ease of use and success of use.

17. Pin it!

Pin to your Pinterest boards and to any Pinterest Group Boards that you belong to. The more people who see your post and share, the better it will be for you as a blogger.

There are also many other ways to promote your blog posts. When you feel that you have done everything to publicize your post, write another one and do it all again.

18.  Remember this:

The most important thing to remember as a blogger is that you are not writing for yourself. You are writing for all of those great people who take the time to visit your blog and read what you have to say.[bctt tweet=”Remember: You are writing for all those great people who take time to read what you have to say.” username=”pineappleandm”]

So make it worth their while. Make it something memorable. Share your knowledge with others. Be known for your helpful blog posts. Be someone that they can count on…remember, that’s why you’re a BLOGGER!

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